MG Motor India has launched a new initiative specifically for customers who had booked the Hector SUV and are awaiting delivery. Called the ‘Worth Waiting For’ programme, the initiative is essentially a programme that rewards buyers the longer they wait for delivery.
Under the scheme, 1,000 points are awarded to the customer for every additional week they wait for the MG Hector. These points can be redeemed at the 120 MG dealerships set up across India for the brand’s range of accessories and for prepaid maintenance packages. All the accessories available for the MG Hector come with a 1-year/20,000km warranty.
Customer response to the MG Hector has been quite good so far with the brand reporting that it had revived 28,000 bookings and had temporarily halted accepting bookings. Most variants of the Hector have a waiting period of up to six months.
This new initiative should help keep customer interest, especially in the face of increasing competition from the likes of the Kia Seltos, which will launch today. MG had previously announced a partnership with IIMPACT NGO to educate one girl child for every two weeks’ waiting period for the Hector.
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